eBooks / Aug 1 2011 - 08:59:16 PM
Featuring case studies and examples from major brand successes of the last ten years, the newest edition of "The Marketing Plan" is undoubtedly the most practical and the most up-to-the-minute - marketing strategy resource available. Complete with access to online software to aid in decision making, pricing, budget calculations, sales projections, and more, this one-of-a-kind guide provides everything you need to produce an impressive and professional marketing plan.
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The Marketing Plan How to Prepare and Implement It
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