eBooks / Mar 3 2011 - 04:06:11 PM
Whether you're a marketing and PR professional, an entrepreneur, or a small business owner, you'll learn about the tools and features that will help you reach specific Facebook audiences. You'll also get an in-depth overview, with colorful and easy-to-understand introductions to Profiles, Groups, Pages, Applications, Ads, Events, and Facebook etiquette.
Approach Facebook's complex environment with clear, actionable items
Make sense of the social networking world
Be familiar with the technologies you need for social network marketing
Explore tactics for using Facebook features, functionality, and protocols
Learn how to set specific campaign goals
Determine which Facebook features are relevant to your campaigns
Plan and execute Facebook marketing strategies
Measure the results of your campaigns with key performance indicators
About the Author
Dan Zarrella has written extensively about the science of viral marketing, memetics and social media on his own blog and for a variety of popular industry blogs. His work has been featured in The Twitter Book (O
The Facebook Marketing Book
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