Media Strategies for Marketing Places in Crisis: Improving the image of cities, countries and touris
 

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Media Strategies for Marketing Places in Crisis: Improving the image of cities, countries and touris



eBooks / Apr 9 2011 - 09:54:24 AM


Media Strategies for Marketing Places in Crisis: Improving the image of cities, countries and touris






Although a great deal of knowledge about crisis communications has accumulated in recent years, very little has been written about strategies to improve places' negative images. The aim of "Media Strategies for Marketing Places in Crisis" is to discuss the various dimensions of an image crisis and different strategies to overcome it, both in practice and theory. "Media Strategies for Marketing Places in Crisis" is based on the careful analysis of dozens of case studies, advertisements, public relations campaigns, press releases, academic articles, news articles, and the websites of cities, countries and tourist destinations.





Media Strategies for Marketing Places in Crisis Improving the image of cities countries and touris

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