Marketing Communications: Interactivity, Communities and Content (5th Edition)
 

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Marketing Communications: Interactivity, Communities and Content (5th Edition)



eBooks / Aug 21 2011 - 06:20:32 PM


Marketing Communications: Interactivity, Communities and Content (5th Edition)






It is supported by a full range of online supplements, including PowerPoints, Instructor Manual, student learning objectives and MCQs The text is structured into 6-parts: Parts 1 and 2 focus on what Marketing Communications is and how it works Parts 3 and 4 look at the practical management and tools of Marketing Communications Parts 5 and 6 cover the "special" and emerging relationships of Marketing Communications with the media and other "audiences"







Marketing Communications Interactivity Communities and Content 5th Edition

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