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Implementing Word of Mouth Marketing

eBooks / Mar 16 2011 - 10:26:43 PM

* Guides you to identify and engage your online influencers to manage your reputation, promote your brands, and sell your products * Reveals how word of mouth disperses online * Explores strategies for your organization to engage its online advocates, tap into networks, and to mobilize the masses * Explains how to design online word of mouth campaigns * Includes measurement tools to gauge the impact word of mouth campaigns Filled with case studies, research, and check lists, this invaluable guide will definitively show you how to leverage the power of online advocates to pass along stories, deliver recommendations, and draw people to purchasing points.

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Implementing Word of Mouth Marketing

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