eBooks / Nov 27 2011 - 11:33:09 AM
Showcasing dozens of colorful examples of lucrative successes and missed opportunities (from high-tech to financial services to medical devices), the authors present a detailed plan for how you and your company can learn to: identify your top customers in advance of entering the market, successfully position your company and its products to those customers, and catch emerging trends before your competitors do. Eschewing traditional market research techniques
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Getting It Right the First Time How Innovative Companies Anticipate Demand
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