Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology

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Mobile Marketing : Finding Your Customers No Matter Where They Are

Topics include
Getting started fast with mobile marketing
Understanding the international mobile marketing landscape
Targeting and tracking the fast-changing mobile demographic
Taking full advantage of the iPhone platform
Leveraging mobile advertising, promotion, and location-based marketing
Building micro-sites and mobile applications
Performing search engine optimization for mobile sites and applications
Building effective mobile affiliate marketing programs
Integrating online and offline mobile marketing
Avoiding mobile marketing spam, viruses, and privacy violations
Previewing the future of mobile marketing
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Wireless Communications & Networks

Wireless Communications and Networks, 2e, provides one of the most up-to-date and accurate overviews of wireless principles, technology, and application. It is ideal for courses in wireless networking, wireless communications, wireless data communications or wireless technology in departments of Computer Science, Engineering, IT, and Continuing Education.
The rapid growth of mobile telephone use, satellite services, and the wireless Internet are generating tremendous changes in telecommunications and networking. Combining very current technical depth with a strong pedagogy and advanced Web support, this new edition provides a comprehensive guide to wireless technology

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Supply Chain as Strategic Asset: The Key to Reaching Business Goals

An overview of the concepts of business strategy, the current thinking on supply chain strategy and why it is inadequate to drive competitive advantage through supply chain design Process for establishing your own supply chain strategy to build competitive advantage The place of technology in creating business capabilities in modern corporations and why managing technology should be a core competence and an integral part of strategy planning Step-by-step direction and examples for creating strategy alignment and designing a supply chain that goes beyond supporting your operations Case studies including Wal-mart, Cemex, Kmart, HP, Dell, and others Consolidating the lessons learned along with implementation guidance, Supply Chain as Strategic Asset is the must-read road map for designing a supply chain that will be vital in achieving your business goals.

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Advanced Wireless Networks: 4G Technologies

This book adopts a logical approach, beginning each chapter with introductory material, before proceeding to more advanced topics and tools for system analysis. Its presentation of theory and practice makes it ideal for readers working with the technology, or those in the midst of researching the topic. Covers mobile, WLAN, sensor, ad hoc, bio-inspired and cognitive networks as well as discussing cross-layer optimisation, adaptability and reconfigurability Includes hot topics such as network management, mobility and hand-offs, adaptive resource management, QoS, and solutions for achieving energy efficient wireless networks Discusses security issues, an essential element of working with wireless networks Supports the advanced university and training courses in the field and includes an extensive list of references Providing comprehensive coverage of the current status of wireless networks and their future, this book is a vital source of information for those involved in the research and development of mobile communications, as well as the industry players using and selling this technology. Download
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Wireless Technology - Applications, Management, and Security

This is an edited volume based on selected papers from the annual Wireless Telecommunications Symposium. The WTS is a forum to exchange information on advances in mobile communications and wireless networking technology, management, applications, and security in a conference environment with leaders and experts from industry, governmental agencies, and universities around the world. The key topics from the symposium include: 1) Wireless Network Security, 2) Advances in Satellite Communications, 3) New Wireless Communications Ventures, 4) Wireless Communications Investments, 5) Mobile Wireless Services and Business, 6) Future Directions in Wireless Communications Research. The best papers from the conference were selected, expanded, and edited to produce this cohesive volume.
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Customize The Brand: Make It More Desirable and Profitable

He explains and illustrates with the help of numerous examples how companies can gain competitive advantage by adapting the total marketing mix to different customers, regardless of market sector.
One day all marketing will be like this!
This book will guide you to:
* Understand your customer better than anyone else
* Communicate better with your customer than anyone else
* Deliver a product or service that provides better perceived value than anyone else

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From GSM to LTE: An Introduction to Mobile Networks and Mobile Broadband

This book contains not only a technical description of the different wireless systems available today, but also explains the rationale behind the different mechanisms and implementations; not only the 'how' but also the 'why' is focused on. Thus the advantages and also limitations of each technology become apparent. Offering a solid introduction to major global wireless standards and comparisons of the different wireless technologies and their applications, this new edition has been updated to provide the latest directions and activities in 3GPP standardization reaching up to Release 10, and importantly includes a new chapter on LTE. The new LTE chapter covers aspects such as Mobility Management and Power Optimization, Voice over LTE, and Air Interface and Radio Network.

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Aftab Ahmad, -Wireless and Mobile Data Networks- (repost)

Aftab Ahmad, -Wireless and Mobile Data Networks-
ISBN: 0471670758 | edition 2005 | PDF | 377 pages | 17 mb
Wireless and Mobile Data Networks provides a single point of knowledge about wireless data technologies, including:
* Comprehensive easy-to understand resource on wireless data technologies
* Includes wireless media, data transmission via cellular networks, and network security
* Provides a single point of knowledge about wireless data

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Mobile And Wireless Networks Security

This book presents selected up-to-date research on security in wireless and mobile environments, mainly WiFi and self-organized networks such as ad-hoc networks. The selected research work was peer-reviewed and presented at the Mobile and Wireless Networks Security (MWNS) 2008 Workshop in Singapore.

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Wireless and Mobile Networks Security

There is coverage of the security techniques used to protect applications downloaded by mobile terminals through mobile cellular networks, and finally the book addresses security issues and solutions in emerging wireless and mobile technologies such as ad hoc and sensor networks, cellular 4G and IMS networks.

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Introduction to Wireless and Mobile Systems, 3 edition

Rather than offering a thorough history behind the development of wireless technologies or an exhaustive list of work being carried out, the authors help CS, CE, and EE students learn this exciting technology through relevant examples such as understanding how a cell phone starts working as soon as they get out of an airplane.

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Mobile Marketing Guru Toolkit

It's so effortless, I felt a little dumb for not "getting it." There are a LOT of super-simple mobile marketing services you can offer to offline businesses: * Create a mobile version of their current website for cell phones. * Create a simple mobile app for the business (tons of low-cost programs out there that completely do this for you.) * Create QR Codes for videos and other promotional materials for their business. * Helping them advertise their business locally via mobile ads. * Manage their

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Mobile Broadcasting with WiMAX: Principles, Techology, and Applications

The book is divided into five parts as follows: PART I Gives an introduction to Broadband Wireless Technologies and Mobile WiMAX. Wi-Fi including 802.11a,b,n and g, WiMAX technologies with focus on Mobile WiMAX 802.16e, and provides a global overview of deployment of Wireless broadband networks. PART-II is about Mobile Multimedia broadcasting and Mobile TV technologies, based on both cellular and broadband wireless. PART III covers Resources for Mobile multimedia broadcasting and comprises of four structured chapters on Spectrum for WiMAX networks, WiMAX terrestrial broadcasting networks, client devices for WiMAX and an update of on chipsets developments. Part IV is devoted to the Network Architectures and the integration of WiMAX with other networks, both fixed and mobile. Part V deals with Software architectures and Applications which help the process of mobile multimedia broadcasting. Case studies of prominent networks are given with country specific examples.

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The Third Screen: Marketing to Your Customers in a World Gone Mobile

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Competitive Intelligence

Competitive Intelligence: A Guide for Your Journey to Best-practices Processes details what is competitive intelligence (CI) and how to develop and manage a CI program. Based on APQC's seven years of benchmarking research on competitive intelligence, this straightforward guidebook also details best practices in coordinating actionable intelligence--including science and technology intelligenc--and attending to the competitive intelligence audience.
With "travelers tips" and end-of-chapter questions to check your status on this "journey to best-practice processes," Competitive Intelligence details: what should be expected of CI providers, a five-step model for development, developing a focus and implementing a competitive intelligence effort, how to institutionalize and modify your competitive intelligence function, and honing the function's services and products to your organization's needs.
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J2ME Ebooks Collection 2011

Topics covered include: - How to construct a game engine to drive mobile games. - How to use Java 2 Micro Edition (J2ME) and the Java Game API to get the most performance out of your mobile games. - How to implement sprite animation and control interactions among moving sprites. - How to play sound effects and music in mobile games. - How to take advantage of wireless networks to build mobile multiplayer games. - How to design and develop a variety of different games spanning several video games genres. [b]Download[/b]
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Wireless Communications, 2nd Edition

Wireless communications has grown rapidly over the past decade from a niche market into one of the most important, fast moving industries. Fully updated to incorporate the latest research and developments, Wireless Communications, Second Edition provides an authoritative overview of the principles and applications of mobile communication technology.
The author provides an in-depth analysis of current treatment of the area, addressing both the traditional elements, such as Rayleigh fading, BER in flat fading channels, and equalisation, and more recently emerging topics such as multi-user detection in CDMA systems, MIMO systems, and cognitive radio. The dominant wireless standards; including cellular, cordless and wireless LANs; are discussed.

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Innovations in Mobile Multimedia Communications and Applications: New Technologies

Innovations in Mobile Multimedia Communications and Applications: New Technologies provides an in-depth coverage of next-generation mobile computing paradigm, including mobile wireless technologies, mobile services and applications, and research and development challenges surrounding backend systems, network infrastructure, and mobile terminals including smart phones and other mobile devices.

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Convergence of Mobile and Stationary Next-Generation Networks

Featuring contributions from top industrial experts and academic professors, this authoritative work provides a comprehensive introduction to next-generation networks. It explains wireless networks such as wireless local area networks (WLAN), wireless personal area networks (WPAN), wireless access, 3G/4G cellular, and RF transmission, as well as optical networks like long-haul and metropolitan networks, optical fiber, photonic devices, and VLSI chips. Rather than focusing on heavy math or physical details, this resource explores how the technology is being used. It describes access and transport network layer technologies while also discussing the network and services aspects.

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Mobile Marketing Achieving Competitive Advantage Through Wireless Technology

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